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Understanding what your visitors do on your site is crucial information. If your visitors proceed
to purchase a product but then a large majority leaves the site when they get to a specific page
in the order process, you need to know about it. It could be that this page is confusing or hard
to use. Fixing it could increase your sales by 200%. This is just an example; there are many reasons
why you want a detailed analysis of your site visitors.
At webstaat,we provide statistics pertaining to the following:
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How many people visit your site?
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Where are they from?
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How are visitors finding your site?
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What traffic is coming from search engines, links from other sites, and other sources?
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What keyword search phrases are they using to find your site?
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What pages are frequented the most - what information are visitors most interested in?
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What pages are not visted?
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How do visitors navigate within your web site?
Knowing the answers to these and other fundamental questions is essential for making informed
decisions that maximize the return on investment (ROI) of your website investment.
The statistic that is the most important for a website is Page Views/Visitors.
This gives you a good indication of two things. First, how many people are coming to your site,
and secondly how long are they staying on your site. If you have 250 visitors and 300 page views
you can figure that most visitors view one page on your site and then leave. Generally,
if you're not getting 2 page views per visitor then you should consider upgrading your site's
content so your visitors will stay around longer.
If you see the number of visitors you have increasing as well as the number of page views per
visitor increasing then keep up the good work! Always look for this stat as an overall barometer
of how your site design is going and if your marketing campaigns are taking hold.
Also, a good stat to look for is unique visitors. Once a person visits your site they will not
be added to the unique visitors' category if they visit again. This is a good way to track new
visitors to your website.
Page views are a good indication of how "sticky" your website is. A good statistic to keep is
Page Views divided by the number of Visitors you have. This statistic will give you a good idea
if your content is interesting and if your visitors are staying on your site for a long time and
surfing.
Some people are intimidated by web traffic statistics (mostly because of the sheer volume of data
available), but they shouldn't be, webstaat is here to give you a full-spectrum analysis of your site
visitors.
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